Travel & Hospitality

Challenge - In a fast-paced digital world, Dear Diary sought to create a space for honest reflection — a podcast that explores the everyday struggles, emotions, and coping mechanisms essential for living in today’s world. The task was to shape a visual identity that feels calm, grounding, and contemporary — mirroring the tone of intimate conversations that the show holds.

Solution - We designed a visual world rooted in softness and sincerity — blending earthy textures with modern, fluid elements to symbolize balance between chaos and calm. The typography carries quiet confidence, while the color palette evokes comfort and depth — an invitation to pause, listen, and breathe.

Impact - A visual identity that resonates emotionally — helping Dear Diary stand apart as a modern sanctuary for real stories, mindful thinking, and self-reflection.