JD Taurus

Challenge - Jindal Defence represents a milestone — India’s first line of small arms engineered and manufactured from the ground up. The challenge was to build an identity that embodies power, precision, and trust, while communicating a new era of homegrown defense innovation.

Solution - We developed a comprehensive brand system where form meets function — from cinematic films and product photography to digital presence and campaign storytelling. The visual palette of black, white, and red channels strength and discipline, while the tagline Safety. Empowered. anchors the brand’s purpose in clarity and conviction.

Impact - A commanding, future-ready brand identity that positions JD Taurus as a symbol of India’s growing defense capability — confident, uncompromising, and built for impact.