IIFA 25 Years

Challenge - For its 25th anniversary, the International Indian Film Academy (IIFA) wanted to celebrate a milestone — not just with a show, but with something people could take home. This marked the first time the brand ventured into merchandise, calling for a design language that captured Bollywood’s energy and IIFA’s legacy in one unified story.

Solution - We created a vibrant merchandise line that fuses nostalgia with newness — playful yet premium. The designs draw from IIFA’s iconic visual motifs and cinematic culture, reimagined through bold colors, contemporary typography, and quirky cultural cues. Every piece is a collectible — a celebration of 25 years of film, fame, and flair.

Impact - A first-of-its-kind IIFA merchandise collection that extends the brand beyond the screen — lively, expressive, and unmistakably cinematic.