White T-shirt with a colorful pop art style graphic of a woman's face.

IIFA 25 Years

Scope: Brand Merchandise Design & Concept Development

Challenge - For its 25th anniversary, the International Indian Film Academy (IIFA) wanted to celebrate a milestone — not just with a show, but with something people could take home. This marked the first time the brand ventured into merchandise, calling for a design language that captured Bollywood’s energy and IIFA’s legacy in one unified story.

Solution - We created a vibrant merchandise line that fuses nostalgia with newness — playful yet premium. The designs draw from IIFA’s iconic visual motifs and cinematic culture, reimagined through bold colors, contemporary typography, and quirky cultural cues. Every piece is a collectible — a celebration of 25 years of film, fame, and flair.

Impact - A first-of-its-kind IIFA merchandise collection that extends the brand beyond the screen — lively, expressive, and unmistakably cinematic.

Collage featuring a woman's face in pop art style, with ripped magazine paper pieces and white illustrated hands holding the collage.
A split image with a black hoodie on the left and a person wearing a white hoodie on the right. The black hoodie features a graphic design with cars and the words "Jab tak hai Jam," while the white hoodie has red and black text with graffiti style lettering reading "Team SRK." The person on the right has their hand in their pocket and is seated in a beige chair.