Glow
Glossary

Challenge - Glow Glossary set out to reimagine matcha for the modern self-care generation — a brand that bridges tradition with a laid-back, contemporary lifestyle. The challenge was to create a visual language that honored matcha’s Japanese heritage while feeling effortlessly current and vibrant.

Solution - We developed a brand identity that celebrates ritual through color and clarity — vibrant yet serene. The packaging and imagery draw from traditional Japanese sensibilities, distilled through a modern lens. Each element — from the soft gradients to the tactile finishes — evokes calm energy and mindful indulgence.

Impact - A cohesive brand world that feels both grounded and glowing — positioning Glow Glossary as a refreshing, feel-good take on matcha and modern self-care.